Many of our clients understand the importance of utilizing social media to drive brand awareness for their restaurants.
However, only a few elect to take on this responsibility and even fewer do it effectively. So we’re writing this post to eliminate the mental hurdles of getting started and succeeding with minimal upkeep.
First, we’ll show you how to create a Facebook page that is optimized from the start. In a follow up post, we will do the same for Instagram and sync the two platforms together so one post shows up on both platforms.
Lastly, we’ll introduce best practices, strategies, and third party apps that can get you the most return on your time.
So let's get started!
Creating Your Facebook Page
We will assume you already have a Facebook profile. If you don’t, you will need to create one.
To create your restaurant Facebook page, under “Create” in the bottom left of the screen, choose “Page.”
If you are a restaurant you would choose “Local Business or Place” or If you are a wholesaler/E-commerce driven business, then you would choose “Brand or Product”. If you categorize your business as having both brick & mortar and selling products online, then you will need to decide which one you want your restaurant to be more associated with on FB.
The two different templates will be structured to either promote selling products online (which you can do directly through your FB page with the “Brand or Product” template or to optimize your audience to find your address and promote foot traffic.
Once you select the appropriate template and category of your business, FB will prompt you to upload both a profile/logo picture for your business (170 X 170 pixels) and a banner picture (820 X 312 pixels).
After uploading your images, FB wil prompt you to write a quick summary of your business, share the page with your FB friends, and create your first post.
In the second part of this topic, we'll show you how to set up an Instagram account so that you can post beautiful pictures of your food to attract new customers.